Monthly advertising budget
Managed across Meta and Google Ads.
Open to opportunities in Chennai
Digital marketer · Web & mobile app developer
I grow brands.
And build products.
Hi, I’m J.S. Raghavan (Ragav) — a digital marketing professional and experienced web and mobile app developer. I help organisations get noticed and build the technology that supports their growth.
From campaigns and influencer collaborations to websites, Flutter apps and IT support, I stay involved from the first idea to the final delivery.
Based in Nagapattinam, Tamil Nadu · Open to relocate
Results from my work
The impact, at a glance.
Admission leads per season
Generated through admission campaigns.
Lower cost per lead
Reduced from ₹170 to ₹120.
Organic traffic growth
Through search and content improvements.
Results from my work at EGS Pillay Group of Institutions, as reported in my professional profile.
Selected work
Marketing work.
Measurable results.
From the first ad to the final enquiry,
I work across the full customer journey.
EGS Pillay Group of Institutions
More enquiries. Lower acquisition costs.
I manage Meta and Google Ads campaigns, test audiences and improve landing pages to make advertising budgets work harder.
The focus
Generate admission enquiries while controlling advertising costs.
My contribution
Audience segmentation, ad testing, retargeting and landing page conversion improvements.
The result
Cost per lead reduced from ₹170 to ₹120 — approximately 30%.
Meta Ads · Google Ads · Landing page optimisation
The outcome
30%
lower cost per lead
Before
₹170
After
₹120
Measured progress. Practical improvements.
Media & influencer marketing
Visibility beyond
the usual channels.
Connecting brands with media platforms,
creators and the audiences they reach.
At EGS Pillay, I contribute to visibility through YouTube channel advertising and promotions with Galatta and Behindwoods, alongside influencer marketing. I connect with creators and coordinate collaborations that support the institution’s communication.
YouTube advertisingInfluencer outreachCampaign coordination
At EGS Pillay
Hands-on experience.
A wider perspective.
At EGS Pillay Group of Institutions, I work across brand visibility, admission campaigns, digital platforms and technology services. My role connects the creative work with the systems behind it.
Have a role in mind? Let’s talkE2023 — Present
Digital Marketing &
Branding Lead
EGS Pillay Group of Institutions
Managing digital marketing and brand communication across a group of educational institutions.
- Plan and manage paid campaigns on Meta and Google Ads.
- Coordinate YouTube advertising and promotional activity with Galatta and Behindwoods to strengthen institutional visibility.
- Connect with influencers and coordinate collaborations, campaign communication and content promotion.
- Develop web and mobile applications, and provide IT support and services.
- Improve website search visibility, content and conversion journeys.
- Connect advertising, analytics and custom CRM systems.
- Manage social media through Zoho Social, achieving 40% combined follower growth across 5 institutions.
+15%Improvement in admission conversion rate
through custom CRM pipeline routing.
through custom CRM pipeline routing.
A little more about my work
More than one role.
More ways to contribute.
A professional practice shaped by
building, collaborating and sharing.
Web & mobile development
I’m an experienced developer building websites, web applications and mobile apps. I work with Next.js, Node.js, Laravel and AWS for web applications, and Flutter for mobile development.
Explore my technical skillsOpen source & FOSS communities
Beyond my institutional work, I contribute to open source and Free and Open Source Software communities. Collaboration and shared learning are part of how I approach technology.
Find me on GitHubIT support & corporate relationships
I provide IT support and services, and maintain working relationships with Zoho, Tata Tele Smartflo and other corporate service teams to coordinate platform, communication and technology needs.
Discuss an IT requirementSkills & services
From the first campaign
to the finished product.
Marketing, design and development,
with practical IT support.
Digital marketing
Plan campaigns, build visibility and connect brands with audiences.
- Meta & Google Ads
- YouTube advertising
- Influencer marketing
- Brand communication & Zoho Social
- GA4, GTM, Meta Pixel & CAPI
SEO / AEO / GEO
Help people find useful information through search and AI answers.
- Technical & on-page SEO
- Structured data / schema markup
- Answer engine optimisation
- Generative engine optimisation
- Google Search Console
Digital & print design
Create clear, purposeful visuals for screens and printed materials.
- Adobe Photoshop
- Canva
- Social media & campaign designs
- Digital promotional materials
- Printable design
Web applications
Build websites and applications around real business needs.
- Next.js & React
- Node.js
- Laravel
- AWS
- Custom CRM modules & integrations
Mobile applications
Develop mobile experiences with a practical, user-focused approach.
- Flutter
- Mobile app development
- Application interfaces
- Integration with backend services
IT support & services
Keep business platforms, communications and technology running.
- IT support & troubleshooting
- Service coordination
- Zoho platform coordination
- Tata Tele Smartflo services
- Corporate vendor relationships
Education & certifications
Always learning.
Always applying.
Master of Business Administration
Dr. M.G.R. Educational and Research Institute
A+ GradeB.Sc. Computer Science
EGS Pillay Arts & Science College
A+ GradeGoogle Analytics for Power Users
Credential ID: BvosnYCvTYmQ7paRYJVQsw
HubSpot Academy
Social Media Marketing
Credential ID: ceea18e232134d869bb5c80de6952275
A little more context
Good questions.
Clear answers.
J.S. Raghavan is a digital marketing professional and experienced web and mobile app developer based in Nagapattinam, Tamil Nadu. He works as Digital Marketing & Branding Lead at EGS Pillay Group of Institutions (2023–present), contributes to open source and FOSS communities, and provides design and IT services. He is open to relocating to Chennai.
His reported results include ₹1.5L monthly ad spend managed, 4,000+ admission leads per season, approximately 30% lower CPL (₹170 to ₹120), 60% organic traffic growth and a 15% admission conversion lift.
Raghavan is available for Digital Marketing Specialist and Performance Marketing Lead opportunities in Chennai, combining Meta and Google Ads, SEO, AEO, GEO and full-stack development.
Raghavan develops web applications with Next.js, Node.js, Laravel and AWS, and mobile applications with Flutter. He also creates digital and printable designs using Photoshop and Canva, and provides IT support and services.
At EGS Pillay, Raghavan coordinates YouTube advertising and promotional activity with Galatta and Behindwoods, connects with influencers and supports campaign collaborations.
Email raghavanofficials@gmail.com or call +91 99425 02245 to discuss an opportunity.
Open to new opportunities
Let’s make
good things happen.
Have a role, campaign or product in mind? I’m open to opportunities in Chennai and conversations about digital marketing, web and mobile development, design and IT services.
raghavanofficials@gmail.com +91 99425 02245